Broadview Insights is a small senior team that buys programmatic display and video for brands that want precise placement, verified inventory, and numbers that hold up under scrutiny.
We work across a focused set of platforms and inventory sources — chosen for scale, brand safety standards, and transparency in reporting. No opaque resellers, no mystery traffic.
We go deep rather than wide. Each service below is handled by a senior operator — not delegated down a chain. You get the person with the experience, in the account, every day.
Real-time bidding across verified open-web inventory. We optimize for viewability, CTR, and cost-per-outcome — with third-party brand safety filters active on every line item from day one.
Streaming video placements across premium CTV publishers and OLV environments. We negotiate private marketplace deals and manage frequency so viewers don't see the same spot six times before halftime.
In-feed and in-article placements across editorial environments. We write headlines, match the visual language of the surrounding content, and test variants systematically — not by gut feel.
Streaming audio on Spotify and podcast networks, plus programmatic digital out-of-home via Vistar. Both channels are increasingly measurable — we set up the attribution before the campaign starts.
Google Search, Performance Max, and Meta Ads managed as complements to your programmatic spend — not replacements for it. We calibrate budgets across channels based on where your audience is actually converting.
First-party data onboarding via LiveRamp, lookalike modeling, and segment testing. Every campaign gets a live dashboard with spend pacing, delivery breakdown, and performance by creative variant — updated daily.
No bloated kick-off decks. No 14-day onboarding timelines. We keep the path from introductory call to active campaign as short as the strategy allows.
One focused call — KPIs, existing data, competitive landscape, and any inventory blocklists. We take notes; you don't fill out a 40-field form.
We map channel mix, audience segments, bid strategy, and creative specs. You see the rationale for every line in the media plan before a dollar is committed.
Campaigns go live with brand safety filters, frequency caps, and viewability thresholds already set. We verify delivery in the first 48 hours and adjust pacing if needed.
Weekly bid and audience updates. Monthly performance reviews with clear read-alouds of what the data says. No jargon intended to obscure a bad week.
Broadview Insights LLC was founded in Seattle in 2019 by James Rothenberger after a decade of managing programmatic budgets inside larger agencies. The premise was simple: strip out the account management layer, put senior operators in direct contact with client strategy, and let the results speak.
We are a team of three to five depending on the quarter — and we prefer it that way. When you email us, a person who has actually logged into the DSP replies. When a campaign underperforms on a Tuesday morning, we see it Tuesday morning.
Our focus is programmatic display and video because that is where the most media spend gets wasted at the inventory and targeting level. Brand safety isn't a checkbox we tick on the onboarding call — it is a live configuration we maintain and audit weekly against IAS and DoubleVerify data.
We work with a focused roster of clients across retail, B2B SaaS, e-commerce, and regional consumer brands. Most find us through referral. We think that is the right way to grow.
We share the raw numbers alongside the interpretation. If impressions delivered low in week two, you see the delivery curve — not a slide that averages it away.
Every campaign runs with IAS or DoubleVerify verification active. We treat inventory quality as a hard constraint, not a line item to cut when CPMs get tight.
We set up attribution, tracking pixels, and reporting access before activation — not after the first invoice. Decisions should be data-backed from day one.
We cap our active accounts so each client gets a real share of senior attention. When we're at capacity, we say so — and we refer you to someone we trust.
Tell us about your goals, current spend, and what you've already tried. We'll come prepared with questions, not a canned deck.
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